Mobile device adaptation

16 June 2023
Mobile device adaptation

As of June 2023, mobile devices contribute to nearly 55% of all website traffic, compared to less than one-third in 2015. Adapting your website for mobile devices is essential to reach a wider audience and increase revenue. This article will explore the importance of mobile device adaptation and provide examples of online services and plugins that can assist you.


Responsive Websites for Seamless Viewing

Viewing web pages on smartphones and tablets poses challenges due to varying resolutions. Small text and the need for manual zooming inconvenience users. To ensure a comfortable viewing experience, adaptability is crucial for displaying web pages correctly on different devices.


The Benefits of Adaptation

Mobile device adaptation addresses issues like lengthy scrolling, inconvenient links, improper element positioning, and small font sizes. By improving user experience, adaptation helps maintain customer loyalty and attract new audiences.


Search Engine Rankings

Adaptability is a critical factor in search engine rankings. Search systems analyze user behavior, and immediate page exits indicate dissatisfaction with the display format. Responsive websites retain their top rankings by providing a positive user experience.


Driving Conversion Rates

Conversions, the actions taken by users on a webpage, are vital in online marketing. With many customers transacting through smartphones, a mobile-friendly design directly impacts conversion rates. Proper button placement, readable font sizes, and a clean design enhance user engagement and encourage actions.


Effective Advertising Campaigns

Advertising on external websites or apps can be problematic if there are format inconsistencies during user transitions. Users may close the page, leading to unsuccessful advertising campaigns. Mobile device adaptation ensures a seamless experience across different devices, preventing the loss of potential buyers.


By adapting your website for mobile devices, you create a user-friendly experience, improve search engine rankings, boost conversions, and maximize the effectiveness of your advertising campaigns. Stay ahead of the curve and embrace mobile device adaptation for sustainable growth.


Mobile Device Adaptation: Advantages, Principles, and Methods



  • Increased conversion rate
  • Improved search engine rankings
  • Maintaining an up-to-date website reputation
  • Attracting new customers through advertising and social media outreach



  • Additional costs for adaptability setup
  • Simplification of page appearance
  • Total system reconfiguration for older websites to eliminate slow loading


Principles of Adaptation:

  • Remove flash elements
  • Configure concise menus
  • Simplify registration forms
  • Design code to accommodate any screen size
  • Ensure fast loading speed for the mobile version


Mobile Version or Responsive Design?

When considering mobile optimization for your website, you have two options: creating a separate mobile website or implementing responsive design.

A separate mobile website is hosted on different URLs, offering a tailored experience optimized for mobile users. It can boost organic promotion and is preferred by mobile users. However, it requires maintaining two websites, starting SEO from scratch, and dealing with potential duplicate content issues.

Responsive design, on the other hand, adjusts the layout of your existing site to adapt to different mobile devices. It provides a seamless user experience, improves page loading speed, and is recommended by Google.

Many businesses choose a mobile-first approach, prioritizing mobile design and then expanding to desktops. However, if you have an existing site, you can either create a separate mobile version on a different URL or modify the design to make it responsive.


What should a mobile version of a website be like?

A mobile version helps increase organic traffic and improves conversion rates. When developing it, you should strive to solve all the problems that the audience encounters:

Make page viewing convenient. This includes adapting images for smartphone screens, using a 16px font size, and removing intrusive full-screen ads.

Ensure easy navigation and interaction with website elements. For example, add buttons for one-click purchases, a link to the homepage, and a menu on the first screen. It's also important to make phone numbers clickable by adding area codes and remove long and complex form fields. Improve page loading speed.


  • Adaptive Design: Modify page design while keeping the HTML code the same.
  • Viewport Tag: Control screen width settings using the Viewport meta tag.
  • Updating Styles: Utilize CSS3 Media Queries to specify resolutions and optimal element sizes.
  • Improve Header, Menu, and Styles: Hide or replace elements, use a mobile-friendly menu format, and reduce header element sizes.
  • Remove Ads and Pop-ups: Reduce ad block sizes and shrink pop-up windows.
  • Reduce Content Quantity: Hide non-essential content and optimize page loading speed.
  • Mobile Version: Create a new page with a different code and a different address.


Considerations for mobile applications can further enhance user experience and streamline customer inquiries.

By adapting your website for mobile devices, you can leverage the advantages, follow key principles, and implement effective methods to ensure a seamless and user-friendly experience for your audience.

By applying these simplified methods, you can adapt your website effectively for mobile devices and enhance user experience.

Creating a mobile version of a website

Option 1: Custom Development

If you have sufficient resources and the project is moderately large, creating a custom mobile version of your website from scratch is the best option.

Developing a unique mobile version allows for fine-tuning that may not be available with CMS or website builders. Consider hiring a digital agency or web studio if you lack experience or a team of developers.


Provide the developer with a brief outlining your expectations and requirements as the basis for the development process.


  • Website layouts are created to define the structure, appearance, and content
  • Compile a semantic core to optimize the website's structure effectively
  • Approve the website design
  • Front-end and back-end development take place
  • Conduct thorough testing, including load testing, functional testing, and usability testing
  • Carry out ongoing support and further improvements


Option 2: CMS (WordPress and Webasyst)

WordPress and Webasyst are powerful and user-friendly content management systems (CMS) for creating mobile versions of websites.

Webasyst is a platform with integrated systems like CRM, CMS, and e-commerce engines, allowing for the creation of complex websites and online stores.

WordPress is a globally recognized CMS for managing informational websites, blogs, and less complex e-commerce stores.

Both CMS options offer well-designed admin panels, hundreds of plugins and integrations, and built-in support for mobile versions.

Additional WordPress plugins like WPtouch and JetPack can enhance the mobile version.

Option 3: Website Builders

Website builders are suitable for non-professionals and projects where expensive development is not necessary.

Popular website builders in the US market include Wix, Shopify, Webflow, and Squarespace.

These builders allow for the creation of complete websites or prototypes quickly, with design and aesthetics comparable to professionally developed resources.

Website builders offer drag-and-drop functionality, WYSIWYG editing, template themes, and integration with various services.
Free plans are available to build a basic website with a custom domain. However, website builders have limitations, such as reliance on templates that may not fulfill specific feature requirements.

Consider these options based on your resources, project size, and desired level of customization.

What to consider before starting development

Before starting the development of a mobile version of your website, it's important to consider a few key recommendations:


Gesture compatibility: Ensure that the website is compatible with mobile gestures and provides easy interaction for users.

  • Vertical scrolling: Optimize the page for smooth vertical scrolling to enhance the user experience
  • Information placement: Place important information at the top of each page for better visibility on mobile devices
  • Additional graphics: Remove unnecessary images or videos to improve page loading speed
  • Large form fields: Make sure form fields are easy to fill on the mobile version of the website
  • Minimal form requirements: Simplify the user experience by including only the necessary form fields
  • Modern code: Use modern technologies like HTML5, new JavaScript frameworks, and PHP frameworks to optimize the mobile website


Thoroughly testing the mobile version is crucial before launching it to ensure a positive user experience. There are several services available for testing and evaluating website loading speed and mobile device adaptation, such as Pingdom Tools, WebPageTest, GTmetrix, Load Impact, PR-CY, Monitis Tools, and Google's Mobile-Friendly Test. PageSpeed Insights and Chrome Developer Tools can also provide useful insights and emulation for mobile devices.

If you don't have development skills, there are online services available to create mobile versions of websites:

  • MobiSiteGalore: Easy-to-use service for creating mobile versions compatible with older smartphone models
  • MobStac: Platform primarily for app developers, offering flexibility to create mobile versions using HTML5
  • Mofuse: Enables independent creation or professional adaptation of mobile versions, with customization options and a monthly fee for maintenance
  • Mobile App America: Allows the creation of mobile versions for Blackberry, Apple, and Android devices at no cost
  • bMobilized: Offers advanced settings and optimization for thousands of mobile devices, with cost reduction for new websites
  • Mobify: Specializes in e-commerce, providing HTML5 functionality for creating mobile versions based on existing websites


Consider these options based on your specific needs and requirements.


Useful tips for your website's mobile version:


  1. Prioritize information: Ensure that important content is easily accessible on the mobile version to cater to users' needs
  2. Optimize controls and navigation: Design intuitive controls and navigation that are comfortable for smartphone users. Understand how people interact with your site on mobile devices
  3. Include FAQ section: Provide useful information on using your website from different devices, addressing common user questions
  4. Use large buttons, forms, and navigation elements: Make control elements sizable and user-friendly to avoid frustration and accidental taps on small buttons
  5. Optimize font sizes: Choose appropriate font sizes that are easily readable on mobile screens. Test on different devices to ensure legibility
  6. Compress images and CSS: Improve website loading speed for smartphone users by compressing images and CSS files before uploading them.

These tips will help enhance the mobile user experience and improve engagement on your website.


In conclusion, creating a mobile version of your website is no longer an option but a necessity if you want to attract and engage your target audience. With the increasing number of people using mobile devices to browse the internet, failing to invest resources and expertise in creating a user-friendly mobile experience can lead to missed opportunities. However, by investing in a mobile version of your website, you can broaden your reach and provide a better experience for your audience, resulting in increased engagement and conversions. So, if you want to stay ahead of the competition and reach a wider audience, creating a mobile version of your website is the way to go.

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