<p>Written by Kelly Richardson, co-founder of Infobrandz, dedicated to assisting individuals in building businesses through visual communication and influential blogs.</p><p>We find ourselves amidst the modern age of video advertising, where marketers are experiencing significant shifts. With the widespread use of smartphones and other devices, people are more interconnected than ever before, and advertising has transcended cable TV. This connectivity grants businesses the ability to swiftly and easily reach their target market with the right message. However, it also means that there is a greater demand for video campaigns that are timely and relevant to consumers' current interests.</p><p>&nbsp;</p><h2>Noteworthy Video Trends for 2023:</h2><ul><li><strong>Rising Popularity of Video Content:</strong> Consumers increasingly rely on video content to learn about brands and products. According to a study conducted by NogenTech, 91% of marketers are utilizing video content in 2023.</li><li><strong>Surge in Streaming Video Services:</strong> Since the onset of the Covid-19 pandemic, the popularity of streaming video services has surged. A video marketing survey conducted by Statista revealed that, as of November 2022, 86% of marketers used videos on Facebook for marketing purposes. Among those surveyed, YouTube emerged as the most favored social media platform for marketers at 90%, while TikTok was utilized by 35%.</li><li><strong>Evolution of Video Marketing Landscape:</strong> Over the past two decades, I have witnessed a significant transformation in video marketing. Previously, video advertising was predominantly the domain of larger brands and companies. However, with the emergence of social media and video-sharing platforms, even smaller businesses and individuals can now create and share high-quality videos.</li><li><strong>Expanding Digital Video Advertising Market:</strong> Video advertising encompasses advertisements that appear within a video player, including pre-roll, mid-roll, and post-roll ads, as well as text or display-banner ads that overlay the video. The digital video advertising market is experiencing rapid growth, with projected spending to reach $80.1 billion in 2021 and $120 billion by 2024, according to a study by Statista. This presents a tremendous opportunity for businesses to connect with consumers through video ads.</li><li><strong>Vertical Video Advertising and User Preferences:</strong> With the skyrocketing popularity of social networking, there has been a parallel increase in demand for vertical video advertising. Interestingly, a recent survey conducted at my company revealed that 75% of respondents prefer to watch videos horizontally. This preference likely arises from individuals scrolling through their feeds while holding their phones vertically, facilitating easier content consumption.</li></ul><p>&nbsp;</p><h2>Strategies for Business Growth and Expansion:</h2><p>As video marketing gains further traction and becomes increasingly essential, understanding its significance is paramount. Here are some effective ideas that will elevate your brand or product to the next level through video marketing and campaigns:</p><ul><li><strong>Product Demonstration Videos:</strong> For product-based companies aiming to attract new users or customers, creating videos demonstrating product usage can be a great starting point. Alternatively, filming conversations with existing customers to gauge their satisfaction after using your product and consolidating these findings into a single video can be impactful when shared across your social media platforms.</li><li><strong>10-30 Second Product Feature Videos:</strong> Consider crafting short demo videos, lasting 10-30 seconds, to showcase the key features of a new product you plan on launching. By highlighting the product's attributes and benefits in a concise, easily digestible video format, you can capture the attention of your social media followers and target audience.</li><li><strong>Customer Testimonials:</strong> Leveraging social proof can be a powerful tool for attracting new customers. By inviting satisfied customers to provide brief testimonials, you can infuse a personal touch. Sharing these short client testimonial videos with other viewers can leave a lasting impression and help you secure new business.</li><li><strong>Q&amp;A Recorded Sessions with Prospective Clients:</strong> If you aim to create video content that resonates with your audience, consider hosting Q&amp;A sessions with prospective customers or buyers. Engage with a buyer who has recently made a purchase or expressed interest in your product, delving into their motivations, reasons for choosing your product, and what they appreciated most about your offerings. This approach can provide real-time insights into your audience and buyers, facilitating smoother deal closures.</li><li><strong>Video-Scribing Technique:</strong> Whiteboard videos have gained popularity due to their visually appealing nature and cost-effectiveness. All you need is a camera, proper lighting, sufficient space, and someone skilled in drawing. You can select a relevant topic, such as current trends or industry issues, and create a video highlighting your solution to the problem at hand.</li></ul><p>&nbsp;</p><h3>Final Thoughts:</h3><p>In 2023 and beyond, video marketing will emerge as one of the most intelligent approaches to digital marketing strategies. It offers accessibility, shareability, and inherent value. With video marketing, you can create personalized content that genuinely impacts your audience. When it comes to evoking strong emotions that lead to sales, there is nothing quite like it. Ultimately, sales, to some degree, are always personal.</p>

Discover the video marketing trends shaping the future in 2023. Stay ahead of the competition with up-to-date strategies and techniques. Don't miss out on the latest video marketing insights.

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Video Marketing Trends That Cannot Be Ignored in 2023

<p>As of June 2023, <strong>mobile devices contribute to nearly 55% of all website traffic</strong>, compared to less than one-third in 2015. Adapting your website for mobile devices is essential to reach a wider audience and increase revenue. This article will explore the importance of mobile device adaptation and provide examples of online services and plugins that can assist you.</p><hr><h3>&nbsp;</h3><h3>Responsive Websites for Seamless Viewing</h3><p>Viewing web pages on smartphones and tablets poses challenges due to varying resolutions. Small text and the need for manual zooming inconvenience users. To ensure a comfortable viewing experience, adaptability is crucial for displaying web pages correctly on different devices.</p><p>&nbsp;</p><h3>The Benefits of Adaptation</h3><p>Mobile device adaptation addresses issues like lengthy scrolling, inconvenient links, improper element positioning, and small font sizes. By improving user experience, adaptation helps maintain customer loyalty and attract new audiences.</p><p>&nbsp;</p><h3>Search Engine Rankings</h3><p>Adaptability is a critical factor in search engine rankings. Search systems analyze user behavior, and immediate page exits indicate dissatisfaction with the display format. Responsive websites retain their top rankings by providing a positive user experience.<br>&nbsp;</p><p>&nbsp;</p><h3>Driving Conversion Rates</h3><p>Conversions, the actions taken by users on a webpage, are vital in online marketing. With many customers transacting through smartphones, a mobile-friendly design directly impacts conversion rates. Proper button placement, readable font sizes, and a clean design enhance user engagement and encourage actions.</p><p>&nbsp;</p><h3>Effective Advertising Campaigns</h3><p>Advertising on external websites or apps can be problematic if there are format inconsistencies during user transitions. Users may close the page, leading to unsuccessful advertising campaigns. Mobile device adaptation ensures a seamless experience across different devices, preventing the loss of potential buyers.</p><p>&nbsp;</p><p><i>By adapting your website for mobile devices, you create a user-friendly experience, improve search engine rankings, boost conversions, and maximize the effectiveness of your advertising campaigns. Stay ahead of the curve and embrace mobile device adaptation for sustainable growth.</i></p><p>&nbsp;</p><h2>Mobile Device Adaptation: Advantages, Principles, and Methods</h2><p>&nbsp;</p><h3>Advantages:</h3><ul><li>Increased conversion rate</li><li>Improved search engine rankings</li><li>Maintaining an up-to-date website reputation</li><li>Attracting new customers through advertising and social media outreach</li></ul><p>&nbsp;</p><h3>Disadvantages:</h3><ul><li>Additional costs for adaptability setup</li><li>Simplification of page appearance</li><li>Total system reconfiguration for older websites to eliminate slow loading</li></ul><p>&nbsp;</p><h3>Principles of Adaptation:</h3><ul><li>Remove flash elements</li><li>Configure concise menus</li><li>Simplify registration forms</li><li>Design code to accommodate any screen size</li><li>Ensure fast loading speed for the mobile version</li></ul><p>&nbsp;</p><h2>Mobile Version or Responsive Design?</h2><p>When considering mobile optimization for your website, you have two options: creating a separate mobile website or implementing responsive design.</p><p>A separate mobile website is hosted on different URLs, offering a tailored experience optimized for mobile users. It can boost organic promotion and is preferred by mobile users. However, it requires maintaining two websites, starting SEO from scratch, and dealing with potential duplicate content issues.</p><p>Responsive design, on the other hand, adjusts the layout of your existing site to adapt to different mobile devices. It provides a seamless user experience, improves page loading speed, and is recommended by Google.</p><p>Many businesses choose a mobile-first approach, prioritizing mobile design and then expanding to desktops. However, if you have an existing site, you can either create a separate mobile version on a different URL or modify the design to make it responsive.</p><p>&nbsp;</p><h2>What should a mobile version of a website be like?</h2><p>A mobile version helps increase organic traffic and improves conversion rates. When developing it, you should strive to solve all the problems that the audience encounters:</p><p>Make page viewing convenient. This includes adapting images for smartphone screens, using a 16px font size, and removing intrusive full-screen ads.</p><p>Ensure easy navigation and interaction with website elements. For example, add buttons for one-click purchases, a link to the homepage, and a menu on the first screen. It's also important to make phone numbers clickable by adding area codes and remove long and complex form fields. Improve page loading speed.<br>&nbsp;</p><h3>Methods:</h3><ul><li><strong>Adaptive Design:</strong> Modify page design while keeping the HTML code the same.</li><li><strong>Viewport Tag:</strong> Control screen width settings using the Viewport meta tag.</li><li><strong>Updating Styles:</strong> Utilize CSS3 Media Queries to specify resolutions and optimal element sizes.</li><li><strong>Improve Header, Menu, and Styles: </strong>Hide or replace elements, use a mobile-friendly menu format, and reduce header element sizes.</li><li><strong>Remove Ads and Pop-ups: </strong>Reduce ad block sizes and shrink pop-up windows.</li><li><strong>Reduce Content Quantity: </strong>Hide non-essential content and optimize page loading speed.</li><li><strong>Mobile Version: </strong>Create a new page with a different code and a different address.</li></ul><p>&nbsp;</p><p>Considerations for mobile applications can further enhance user experience and streamline customer inquiries.</p><p>By adapting your website for mobile devices, you can leverage the advantages, follow key principles, and implement effective methods to ensure a seamless and user-friendly experience for your audience.</p><p>By applying these simplified methods, you can adapt your website effectively for mobile devices and enhance user experience.<br>&nbsp;</p><h2>Creating a mobile version of a website</h2><h3>Option 1: Custom Development</h3><p>If you have sufficient resources and the project is moderately large, creating a custom mobile version of your website from scratch is the best option.<br>&nbsp;</p><p><i>Developing a unique mobile version allows for fine-tuning that may not be available with CMS or website builders. Consider hiring a digital agency or web studio if you lack experience or a team of developers.</i></p><p>&nbsp;</p><p>Provide the developer with a brief outlining your expectations and requirements as the basis for the development process.</p><p>&nbsp;</p><ul><li>Website layouts are created to define the structure, appearance, and content</li><li>Compile a semantic core to optimize the website's structure effectively</li><li>Approve the website design</li><li>Front-end and back-end development take place</li><li>Conduct thorough testing, including load testing, functional testing, and usability testing</li><li>Carry out ongoing support and further improvements</li></ul><p>&nbsp;</p><h3>Option 2: CMS (WordPress and Webasyst)</h3><p>WordPress and Webasyst are powerful and user-friendly content management systems (CMS) for creating mobile versions of websites.</p><p>Webasyst is a platform with integrated systems like CRM, CMS, and e-commerce engines, allowing for the creation of complex websites and online stores.</p><p>WordPress is a globally recognized CMS for managing informational websites, blogs, and less complex e-commerce stores.</p><p>Both CMS options offer well-designed admin panels, hundreds of plugins and integrations, and built-in support for mobile versions.</p><p>Additional WordPress plugins like WPtouch and JetPack can enhance the mobile version.<br>&nbsp;</p><h3>Option 3: Website Builders</h3><p>Website builders are suitable for non-professionals and projects where expensive development is not necessary.</p><p>Popular website builders in the US market include Wix, Shopify, Webflow, and Squarespace.</p><p>These builders allow for the creation of complete websites or prototypes quickly, with design and aesthetics comparable to professionally developed resources.</p><p>Website builders offer drag-and-drop functionality, WYSIWYG editing, template themes, and integration with various services.<br>Free plans are available to build a basic website with a custom domain. However, website builders have limitations, such as reliance on templates that may not fulfill specific feature requirements.</p><p>Consider these options based on your resources, project size, and desired level of customization.<br>&nbsp;</p><h2>What to consider before starting development</h2><p>Before starting the development of a mobile version of your website, it's important to consider a few key recommendations:</p><p>&nbsp;</p><p>Gesture compatibility: Ensure that the website is compatible with mobile gestures and provides easy interaction for users.</p><ul><li><strong>Vertical scrolling: </strong>Optimize the page for smooth vertical scrolling to enhance the user experience</li><li><strong>Information placement: </strong>Place important information at the top of each page for better visibility on mobile devices</li><li><strong>Additional graphics: </strong>Remove unnecessary images or videos to improve page loading speed</li><li><strong>Large form fields: </strong>Make sure form fields are easy to fill on the mobile version of the website</li><li><strong>Minimal form requirements: </strong>Simplify the user experience by including only the necessary form fields</li><li><strong>Modern code: </strong>Use modern technologies like HTML5, new JavaScript frameworks, and PHP frameworks to optimize the mobile website</li></ul><p>&nbsp;</p><p>Thoroughly testing the mobile version is crucial before launching it to ensure a positive user experience. There are several services available for testing and evaluating website loading speed and mobile device adaptation, such as Pingdom Tools, WebPageTest, GTmetrix, Load Impact, PR-CY, Monitis Tools, and Google's Mobile-Friendly Test. PageSpeed Insights and Chrome Developer Tools can also provide useful insights and emulation for mobile devices.</p><p>If you don't have development skills, there are online services available to create mobile versions of websites:<br>&nbsp;</p><ul><li><strong>MobiSiteGalore: </strong>Easy-to-use service for creating mobile versions compatible with older smartphone models</li><li><strong>MobStac: </strong>Platform primarily for app developers, offering flexibility to create mobile versions using HTML5</li><li><strong>Mofuse: </strong>Enables independent creation or professional adaptation of mobile versions, with customization options and a monthly fee for maintenance</li><li><strong>Mobile App America: </strong>Allows the creation of mobile versions for Blackberry, Apple, and Android devices at no cost</li><li><strong>bMobilized: </strong>Offers advanced settings and optimization for thousands of mobile devices, with cost reduction for new websites</li><li><strong>Mobify: </strong>Specializes in e-commerce, providing HTML5 functionality for creating mobile versions based on existing websites</li></ul><p>&nbsp;</p><p>Consider these options based on your specific needs and requirements.</p><p>&nbsp;</p><h2>Useful tips for your website's mobile version:</h2><p>&nbsp;</p><ol><li><strong>Prioritize information: </strong>Ensure that important content is easily accessible on the mobile version to cater to users' needs</li><li><strong>Optimize controls and navigation: </strong>Design intuitive controls and navigation that are comfortable for smartphone users. Understand how people interact with your site on mobile devices</li><li><strong>Include FAQ section: </strong>Provide useful information on using your website from different devices, addressing common user questions</li><li><strong>Use large buttons, forms, and navigation elements: </strong>Make control elements sizable and user-friendly to avoid frustration and accidental taps on small buttons</li><li><strong>Optimize font sizes: </strong>Choose appropriate font sizes that are easily readable on mobile screens. Test on different devices to ensure legibility</li><li><strong>Compress images and CSS: </strong>Improve website loading speed for smartphone users by compressing images and CSS files before uploading them.</li></ol><p>These tips will help enhance the mobile user experience and improve engagement on your website.</p><hr><p>&nbsp;</p><p>In conclusion, creating a mobile version of your website is no longer an option but a necessity if you want to attract and engage your target audience. With the increasing number of people using mobile devices to browse the internet, failing to invest resources and expertise in creating a user-friendly mobile experience can lead to missed opportunities. However, by investing in a mobile version of your website, you can broaden your reach and provide a better experience for your audience, resulting in increased engagement and conversions. So, if you want to stay ahead of the competition and reach a wider audience, creating a mobile version of your website is the way to go.</p>

Enhancing User Experience and Boosting Conversions

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Mobile device adaptation

<p>In the digital age, establishing a strong online presence is crucial for businesses of all sizes. Facebook, being one of the largest social media platforms, offers an excellent opportunity to reach and engage with a vast audience. To effectively manage your business's Facebook presence, it is essential to create a Facebook Business Manager account. This article serves as a comprehensive guide, walking you through the step-by-step process of creating a Facebook Business Manager account.</p><p>&nbsp;</p><figure class="table"><table><tbody><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/295c9273b802f6625876253bf0960ffb.png" alt="fb bm 1.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/5518ff08a0a1b946e60a878ec7735090.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/98e5fdb367254b24534740b572255849.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/8feb925a44b771ed5cd557d456b94702.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/6df6bd273854a76eece36f273d443b43.png 1000w," sizes="100vw" width="1000px"></td><td>1. Visit the <a target="_blank" rel="noopener noreferrer" href="https://business.facebook.com/ ">Facebook Business Manager website</a> and click on "Create an account".</td></tr></tbody></table></figure><p>2. Log in with your Facebook account: enter your Facebook login credentials (email address and password) associated with your personal Facebook account. If you don't have a personal Facebook account, you'll need to create one first.</p><figure class="table"><table><tbody><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/cd66c74c184a423cd7aab17e9670d5fb.png" alt="fb bm 2.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/aacddac89493b1a3dd70a65b13bfad3d.png 177w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/ace5ca6fefd2c57b4934b8166fa28c62.png 500w," sizes="100vw" width="500px"></td><td>3. Set up your Business Manager: fill in the required information, including your business name, your name, and your business email address. You can also add a profile picture for your Business Manager account.</td></tr></tbody></table></figure><p>4. Add your business page: If you already have a Facebook business page, you can add it by entering the page name or URL. If you don't have a page yet, you can create one within Business Manager.</p><p>&nbsp;</p><p>&nbsp;</p><h2>Add other users to manage Facebook Business Manager together.</h2><figure class="table" style="width:98.35%;"><table class="ck-table-resized"><colgroup><col style="width:60.84%;"><col style="width:39.16%;"></colgroup><tbody><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/763c780cb877b5c5f7540a2473fd1c7c.png" alt="fb bm 3.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/6ed3ca9d325c03857f8ef4cc4c2fd96f.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/21f01f45ca8ffe220ba5ec15d1274bbc.png 500w," sizes="100vw" width="500px"></td><td>1. Click on "Business Settings" in the top right corner of your Business Manager dashboard.</td></tr></tbody></table></figure><figure class="table"><table><tbody><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/63e7ec950574bb485c016361a4480d73.png" alt="fb bm 8.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/eab9da456ccf3c5eede9c0083097a686.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/7fe1e005791cf7eb1a715fe967ebdf81.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/9ef7ebd4569e5db430d5236b544ee376.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/55384c4d4730f1417e3c4fac2ee6b2eb.png 1000w," sizes="100vw" width="1000px"></td><td>2.In the left-hand menu, click on "People" and click "+Add people" button in the top right corner of your Business Manager dashboard.</td></tr></tbody></table></figure><figure class="table" style="width:96.82%;"><table class="ck-table-resized"><colgroup><col style="width:82.36%;"><col style="width:17.64%;"></colgroup><tbody><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/4165e4cce39e8e3297b1ddf1c9209bb4.png" alt="fb bm 9.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/68e2399c9852dce301bee5b76ebcd914.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/76e6498e5a359bceaae974fcc561db5f.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/94cf188afca38e1d8b084ee4a6363030.png 750w," sizes="100vw" width="750px"></td><td>3. &nbsp;Enter the email address of the people you want to give access to</td></tr></tbody></table></figure><figure class="table" style="width:103.16%;"><table class="ck-table-resized"><colgroup><col style="width:76.62%;"><col style="width:23.38%;"></colgroup><tbody><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/a0d5afc22a147b5a6018fa46628207d9.png" alt="fb bm 10.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/c58b1bd3b415fc53626154b4e9812409.png 205w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/1ff7ef5919a669f01975e6ee29724f74.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/726b2491a6bc25f8d13749ef00c91c10.png 750w," sizes="100vw" width="750px"></td><td>4. Choose the appropriate role for each person (Admin, Employee, Analyst, etc.) based on their responsibilities and level of access needed</td></tr></tbody></table></figure><figure class="table" style="width:99.2%;"><table class="ck-table-resized"><colgroup><col style="width:68.92%;"><col style="width:31.08%;"></colgroup><tbody><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/a89651a4d05816225935f23431cb7d10.jpg" alt="Group 923.jpg" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/4bbc36ee34be79e110b23a625961b488.jpg 208w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/18b379846b4ddc31b24b6a32ca72e66c.jpg 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/154f69eb0cb38f547ac35b2601ff9156.jpg 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/1a8570743d55dbe2ccc6491ac34e10a6.jpg 1000w," sizes="100vw" width="1000px"></td><td>5. Allocate access to the business assets in your Zero Sugar Company business account to the users you have added.</td></tr></tbody></table></figure><figure class="table"><table><tbody><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/93c5216c36236332274bcba9d68537af.png" alt="fb bm 11.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/027a1f565dfdf4cb2f626bf7e2f322b9.png 208w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/8714d7edd500243e9048ad8612a25869.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/1ae29e158c719d1d43869ad7c34ce595.png 750w," sizes="100vw" width="750px"></td><td>6. Click "Next" and then confirm your invitation by clicking "Send request".</td></tr></tbody></table></figure><p>&nbsp;</p><p>Creating a Facebook Business Manager account is an essential step for businesses seeking to effectively manage their Facebook presence. This article has provided a comprehensive, step-by-step guide to help you navigate the process seamlessly. By following these instructions, you'll have a centralized hub to manage your Facebook pages, ad accounts, and collaborate with team members, ultimately enabling you to maximize your business's potential on this influential social media platform.</p>

Discover how to create a Facebook Business Manager account and efficiently manage your Facebook marketing efforts in this step-by-step guide

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Step-by-Step guide to creating a Facebook Business Manager Account

<p>Nobody likes slow websites. Thanks to modern technology and broadband internet, people have become intolerant of waiting. That’s why websites loading speed optimization should become a top priority for internet project creators.</p><h2>WHY IT IS NECESSARY TO CHECK A WEBSITE’S LOADING SPEED</h2><p>Nowadays search engines have become much more sophisticated. These intelligent algorithms no longer take into account artificial quantitative indicators like link mass or high keyword frequency.</p><p>Behavioral factors that reflect the nature of user interaction with a website have the leading role now. These include:</p><ol><li>Bounce rate</li><li>Depth of page views</li><li>Session duration</li></ol><p>And a couple more.</p><p>Bounce rate and other parameters depend on the first milliseconds of user experience, specifically - the loading speed of the website. If you are just beginning your journey and the site has only been launched recently, then this article will help you understand whether you are moving in the right direction.</p><p>In the age of superfast internet available almost everywhere, the loading time of the site becomes one of the determining factors while working with it. Users are now used to speed.</p><p>In the process of choosing among multiple providers of goods, services or information, there is a good chance that a visitor will abandon the site that loads slower than competitors’ websites.</p><p>Web developers are fighting tooth and nail for loading speed, using various tools to analyze and improve the quality of this parameter. In this article we'll try to cover the basic tools and techniques that can help you do that.<br>&nbsp;</p><p>&nbsp;</p><h2>WHAT THE LOADING SPEED DEPENDS ON</h2><p>First, you should understand how loading occurs. Loading is done by exchanging data between two parties - the browser (on the user side) and the server (it is where all files are stored). Slowdown can take place due to the following factors:</p><ul><li>weak server: it lacks power (think CPU, RAM)</li><li>non-optimized engine (CMS): if the core is written by inexperienced programmers</li><li>server is too far from the client: physically files may be stored in Europe, but the user requests information from Singapore- the system needs time to connect the two points</li><li>website is overloaded with elements: the browser has to load images, text, styles and other elements</li><li>content selection: files weigh more than they should</li></ul><p>To eliminate these problems you need website optimization techniques.</p><p>&nbsp;</p><h2>THINGS AFFECTED BY THE LOADING SPEED OF THE WEBSITE</h2><p>The modern user is impatient - if the site does not open instantly, he leaves it. The loading speed also affects SEO factors. More on that below.</p><h3>INDEXATION</h3><p>Indexation is the process of entering information about the site in the database of a search engine (for example, Google). The robot opens pages one by one, analyzes them and distributes them in the search engine. If the creator of the website wants customers to easily find his product, he needs to get to the top of search engines. And this is impossible without fast indexing.</p><p><br>The speed of updating information is affected by many factors: the correct content of the robots.txt file on the server, errors in the code, and the loading speed of the website. The robot takes into account optimization metrics for both mobile devices and computers. More user-friendly sites are indexed faster than others and, thus, take higher positions in the rankings.</p><h3>RANKINGS</h3><p>Search engines are evolving to improve the quality of internet service. If a website loads quickly, the user does not have to wait until the content is displayed in the browser (speed is especially important for mobile phones).</p><p>Google has officially announced that if a portal is displayed with delays, it will lose ranking positions in the system. There were no official publications from other search engines in this regard, but optimizers agree that speed plays a major role in the ranking in any search engine.</p><h3>CONVERSION</h3><p>In 2019, Colin Loughran (editor of Unbounce) published a study on page loading speed. According to surveys conducted by his team, following conclusions were drawn:</p><ul><li>about 70% of users admit that loading speed affects the chance of their purchase</li><li>19% of marketers don't admit that metrics affect conversions</li></ul><p>Based on Loughran's research, delays in opening a page negatively affect a user's willingness to take a targeted action (watch a video, study material, buy a product, etc.).</p><p>&nbsp;</p><h2>WHAT IS THE NORMAL LOADING SPEED</h2><p>Website loading speed norms are:</p><ul><li>1-3 seconds — good</li><li>4-7 seconds — fine, but needs optimization</li><li>8-11 seconds — very bad, users abandon the website</li></ul><p><span style="background-color:#e1bee7;color:#212121;">If the website stops paying attention to the speed of the page display, then up to 60% of users will be leaving it (if loading lasts longer than three seconds).</span></p><p>&nbsp;</p><h2>SERVICES TO CHECK THE LOADING SPEED</h2><p>There is a huge variety of services for testing the loading speed of the website. Each of them has its advantages and disadvantages, but the most popular are:</p><ul><li><h4><a target="_blank" rel="noopener noreferrer" href="https://pagespeed.web.dev/">PageSpeed Insights</a></h4></li></ul><p>A product from Google, it works for both desktop sites and mobile sites. The overall result is displayed on a scale from 1 to 100, where 100 is the ideal situation in which the loading speed is close to zero, and sometimes its achievement is real.</p><ul><li><h4><a target="_blank" rel="noopener noreferrer" href="https://tools.pingdom.com/">Pingdom Tools</a></h4></li></ul><p>The result of the analysis is a score and quality category - from A to F, where A is the best result. Additionally, in the list of main parameters the system displays page size, loading speed and how many requests the connection was tested with.</p><ul><li><h4><a target="_blank" rel="noopener noreferrer" href="https://www.webpagetest.org/">WebPageTest</a></h4></li></ul><p>A tool for professional web analysts, developers and optimizers. It provides detailed information on many specific indicators, of which page loading time and number of requests might seem the most unimportant and amateurish.</p><p>&nbsp;</p><h2>RECOMMENDATIONS FOR INCREASING THE LOADING SPEED</h2><p>To increase the website loading speed, you need to take a number of measures that relate to both work with content and serious manipulation of the code and structure.</p><ul><li>Optimize the database. Bring the database to a structure where content requests do not overload it.</li><li>Choose fast hosting. An important factor is where your domain is located. On the one hand, it is better to trust the reliable sites with a large number of users, but on the other hand, make sure that these users do not overload the hosting.</li><li>Place secondary elements at the end of the code. If they are placed at the beginning, they are loaded first, and if there are lags, they slow down the display of the main content.</li></ul><p>&nbsp;</p><h2>HOW TO SUSTAIN THE RESULT</h2><p>For consistent quality of service performance, indicators need to be maintained, monitored and adjusted on a regular basis.</p><h3>ACCELERATION SUPPORT</h3><p>All web resources are in constant development. Templates, content, fonts and even program code change, and any change can have an impact on speed.</p><p>The owner must implement a monitoring system to immediately determine the dynamics and to identify the causes of the drop in traffic.</p><p>In order to publish the "right content" all the time, you need to introduce optimization procedures into the control systems. This is especially true for pictures.</p><h3>MONITORING THE REAL SPEED WITH USERS</h3><p>Continuous testing under ideal server conditions is useful for tracking the effect of code changes, but it's not enough. Any website owner wants the page to work not only for him, but also for a user and for these purposes, there are special services that allow you to record all user interaction with a server, they’re called RUM or Real User Monitoring. Monitoring actual user interaction with a website or an application is important to web developers to determine if users are being served quickly and without errors and, if not, which part of a website is failing. The data may also be used to determine if changes that are propagated to sites have the intended effect or cause errors.</p><p>&nbsp;</p><h2>CONCLUSION</h2><p>Accelerating the loading of websites is a fairly new area of optimization. The procedure is important in competition. The owner of the site should always remember about the users and their comfort. Then the project will grow and make money.<br>&nbsp;</p>

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Why It Is Necessary to Check a Website’s Loading Speed

<p>There are many ways to promote products on the internet, and some of the main methods are SEO and contextual advertising. They have their own advantages and disadvantages, so both can provide an increase in sales or not give the desired result.<br>Today we’ll tell you when it is better to choose search engine promotion and when to choose contextual advertising, and when they can be combined.</p><p>&nbsp;</p><h2>What is contextual advertising and SEO?</h2><p>Contextual advertising and SEO are channels for attracting targeted traffic to a website from search engines like Google. Visitors follow websites based on keywords. For example, a user enters "buy a computer in Chicago" into the Google search bar and gets a list of online computer stores in Chicago. The first page of a search is at the top of the list. These are the sites that the search engine displays in the first ten (top 10) in response to visitors' requests.</p><p>We are talking about the so-called organic results — a selection of sites that are naturally formed by search algorithms. The website's position in these results depends on how relevant its content is to the visitors' search requests. Texts on the sites are optimized by adding keywords that are optimal for promotion. Also, the text content should be unique and useful for visitors - algorithms take these criteria into account as well.</p><p>&nbsp;</p><h3>Contextual advertising</h3><p>When a user enters a search request, an advertising block sometimes appears above the top 10 of the results. It can contain up to 4 items, and that is contextual advertising — concise online ads that match the user's request.<br>It works this way: a user enters a keyword into the search box and receives two types of results:</p><ul><li>contextual advertising ads (marked as "Ad")</li><li>organic results (links to commercial websites, up to 10 on the first page)</li></ul><p>&nbsp;</p><p>However, contextual advertising can appear not only during the search for necessary information or products. Algorithms remember a user's interests and search requests and display relevant ads on third-party sites, for example, in the smart banners.</p><p>In contextual advertising, you pay per thousand impressions or per user click — it depends on the payment option you choose. A contextual advertising specialist can adjust:</p><ul><li>traffic</li><li>the number of requests</li></ul><p>Advertising can be paused, adjusted, tested, re-launched, and ads that don't bring leads can be excluded. If you don't optimize, you risk draining your budget on untargeted traffic. Users may simply click on the link and leave the website without performing a conversion action. You'll be paying for conversions that don't bring results.</p><p>&nbsp;</p><h3>SEO</h3><p>SEO or Search Engine Optimization is a set of measures aimed at raising the site to the top of search engine results. A specialist in SEO seeks to ensure that the site is among the first in the search engine ranking for certain search requests.</p><p>Let's say someone decided to buy headphones of a certain brand in an online store. They enter a commercial request, for example, “buy Samsung headphones in Edinburgh”. In this case, they are interested in the results of organic results — the top links, under the ad block. If your website is at the top, they will click on it and make a purchase, provided they are satisfied with the price.</p><p>Or, for example, a user wants to buy headphones to listen to music during workouts but doesn't know which ones to choose. To do this, they type in the search bar "what headphones to buy for running," and then everything goes on in the same scenario. If your site is at the top and it has a blog with optimized commercial articles, the user will find themselves on it. And if the article has a link to the catalog with the model of the headphones, they will follow it and place an order.</p><h2>What do contextual advertising and SEO aim for?</h2><p>These promotional methods aim at getting leads, converting them into sales, and making a profit. Contextual ads allow you to get leads almost immediately after the launch of advertising. And SEO provides a stable, long-lasting, but time-delayed result.</p><h2>How does SEO differ from contextual advertising?</h2><p>The method of promotion should be chosen depending on the specifics of the business, budget, and position of the company on the market.</p><p>SEO is difficult to apply to one-page sites. Search engine optimization is more suitable for large online stores, news portals, and blogs with a large number of pages. This promotion option is also suitable for sites of non-profit organizations.</p><p>Contextual advertising is the choice of companies that intend to get the maximum number of requests in as short a period of time as possible. It is also used by entrepreneurs experiencing a crisis and representatives of small businesses that offer highly specialized products and services in limited quantities.</p><p>&nbsp;</p><h3>Efficiency</h3><p>The result of search engine optimization (the appearance of the site in the top search results) affects a lot of factors, among them:</p><ul><li>the overall quality of the website — usability, design</li><li>age — young resources don’t immediately appear at the top</li><li>correct setting of meta tags</li><li>quality of content — texts should be unique and expert</li><li>no technical bugs — high speed of page loading, correct layout, etc.</li></ul><p>As you can see, the effectiveness of the site depends not only on the work of SEO specialists, but also on the efforts of developers, administrators, copywriters, designers, and content managers.</p><p>The effectiveness of contextual advertising is influenced by:</p><ul><li>properly set up campaigns</li><li>allocated budget</li><li>quality of the website</li></ul><p>The bigger the advertising budget, the higher the ad will be located in the search results. Users are more likely to click on the first links.</p><p>Users pay attention not only to the position of the ad in the ad block and its text but also to the quality of the site to where the link leads. If the information in the ad differs from that presented on the site, the visitor will quickly leave the page.</p><p>&nbsp;</p><h3>Cost</h3><p>Contextual advertising is used for quick sales in a short period of time. The cost of this method of promotion depends on:</p><ul><li>area of business</li><li>location</li><li>time of ads display</li><li>quality of ads and other factors</li></ul><p>The price of search engine optimization depends on the amount of work and the condition of the website, which are determined during the SEO audit. However, the investment is not recouped immediately. The advantage of this method is the gradual improvement of the site's position in search engines, provided that there are consistent monthly investments. But SEO, like contextual advertising, works only with a well-designed implementation strategy. If taken by a non-specialist, both methods may not give the desired results.</p><p>&nbsp;</p><h3>Combined use of tools</h3><p>Contextual advertising and SEO work well together to benefit websites.</p><p>New users are attracted to the resource via ads. A key behavioral component that impacts the ranking of the website is the user's time spent on the page.</p><p>Google interprets a visitor's prolonged stay on the page as evidence that the resource is relevant to their needs. In other words, the page is useful to users and should be displayed more frequently.</p><p>In the opposite scenario, if visitors arrive at the resource and leave it right away, it is clear that the page doesn't satisfy their search results. Such websites receive a lower ranking from search engines.</p><p>Combining these two tools is beneficial for businesses: contextual advertising has an immediate impact, whereas SEO has a delayed but long-term impact. You can get clients from context while the SEO specialist optimizes the site. There will be no need for contextual advertising once the online store is at the top of the search results and customers start coming from the search.</p><p>&nbsp;</p><h2>Advantages and disadvantages of contextual advertising and SEO</h2><p>The advantages of SEO are:</p><ul><li>no fees for site clicks</li><li>stable long-lasting result</li><li>low cost of attracting customers in comparison with contextual advertising, if you use it for a long time</li><li>customer loyalty — organic results are more trusted by visitors than ads</li></ul><p>&nbsp;</p><p>The downside of search engine optimization is the inability to predict the growth of conversions and clicks on the site. The result of an increase in traffic will not be noticeable sooner than three months after the start of the work or even later.</p><p>The advantages of contextual advertising:</p><ul><li>quick result — the first requests can be received after 2-3 days</li><li>ability to monitor the effectiveness and to turn off ineffective ads — spend your budget properly</li><li>ability to analyze the results of advertising campaigns with the built-in tools of Google Ads</li></ul><p>The main disadvantage is that contextual advertising requires constant investment. Ad impressions must be paid for. Clicks in a highly competitive niche are expensive. Thus, when poorly set up, you can waste money and not get clicks.</p><p>&nbsp;</p><h2>Summary</h2><ol><li>Contextual advertising involves the making and displaying ads on key user requests, and SEO requests a lot of work on the quality of the site, its position in search engines, and the link profile (the link profile is the most complex of all links to the website. It is an essential component of the website, and its construction is one of the main elements of SEO-promotion).</li><li>Both search engine optimization and contextual advertising require investments. Context provides fast sales in a short period of time, while SEO brings tangible, stable results 3-4 months after the start of work.</li><li>SEO is suitable for long-term projects when you don't need the result here and now. Contextual advertising allows you to get leads in a short period of time; it is the best way to promote seasonal projects.</li></ol>

There are many ways to promote products on the internet, and some of the main methods are SEO and contextual advertising. They have their own advantages and disadvantages, so both can provide an increase in sales or not give the desired result.

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Contextual advertising or SEO optimization: what’s better?

<p>Every industry relies on workflows to ensure effective processes. However, manual workflows are time-consuming, prone to errors, and costly. This obstacle can be overcome with workflow automation, which offers numerous advantages in terms of productivity and efficiency. To fully grasp the concept, let's first define workflow automation.</p><p>Workflow automation involves using software to perform tasks automatically, without human intervention. It follows predefined business rules and conditions, executes functions, manages information, and handles document-related activities. By eliminating the need for manual execution, workflow automation improves productivity.</p><p>To implement workflow automation, companies identify the tasks to be automated and establish protocols for their execution. They then develop software based on defined business rules and logic.</p><p>Now, let's explore the specific benefits of workflow automation across different departments within an organization.</p><h3>1- Reduction of errors</h3><p>Automation significantly reduces the occurrence of errors by preventing them altogether or quickly identifying their location.</p><h3>2- Streamlined operations</h3><p>Workflow automation simplifies tasks, preventing confusion and minimizing human effort. It centralizes various processes, such as IT requirements, employee onboarding, marketing content requests, surveys, and travel reimbursements, within a single management system.</p><h3>3- Enhanced collaboration and connectivity</h3><p>Workflow automation tools help organize and track interactions, fostering collaboration among remote or hybrid teams and reducing the burden of emails and messages.</p><h3>4- Accelerated transparency, control, and trust</h3><p>Automation provides better control over tasks and processes, improving transparency and reducing manual workload. Employees gain a sense of ownership and employers have increased trust through transparent work ethics and controlled data accessibility.</p><h3>5- Improved business processes</h3><p>Workflow automation optimizes data entry operations, saving time, minimizing errors, and automating repetitive tasks. It facilitates scalability, cost-cutting measures, document and approval flows, lifecycle reduction, and simplified task management.</p><h3>6- Increased productivity</h3><p>Automated workflows free up employees' time, allowing them to focus on important tasks and achieve error-free results. This boosts overall productivity and contributes to the company's success.</p><h3>7- DevOps collaboration</h3><p>Workflow automation bridges the gap between developers and operations, enabling better releases and communication. It eliminates barriers and bottlenecks that often hinder collaboration between these two areas.</p><h3>8- Automation of manual tasks</h3><p>Workflow automation reduces the expenses associated with repetitive manual tasks. By implementing predefined business perspectives, it automates processes such as approval workflows, saving time and resources.</p><h3>9- IT network management</h3><p>Workflow automation enhances administrative oversight of IT networks, including clouds, operating systems, interdepartmental interactions, and security. It provides crucial visibility for network configuration, identification of issues, and ensuring overall network health.</p><p>The benefits of workflow automation mentioned above offer organizations substantial advantages in terms of automation quality and efficiency. Various workflow automation software solutions cater to specific fields within organizations.</p><h2>Real-life Examples of Workflow Automation</h2><p>Implementing workflow automation in various departments of an organization can significantly improve efficiency and productivity. Let's explore some examples of workflow automation software for different areas:</p><h3>1- Sales</h3><p>Using a no-code workflow automation tool, businesses can automate contract management. A workflow can be created to automatically generate sales contracts based on information captured in the CRM. The contracts can then be routed for stakeholder reviews and approvals.</p><h3>2- Marketing</h3><p>Marketing Operations (MOPs) can leverage workflow automation for measuring statistics, conducting marketing analysis, executing marketing campaigns, and maintaining customer communication channels.</p><h3>3- Manufacturing</h3><p>Workflow automation is effective in managing business processes within the manufacturing department. It reduces repetition and improves quality control.</p><h3>4- IT System Management</h3><p>Companies can create workflows for employees to raise service requests for IT management needs or system updates.</p><h3>5- Finance</h3><p>Automated budget approval workflows can be created to eliminate manual processes. Budget requests can be auto-generated and routed to stakeholders for approval.</p><h2>Who can Benefit from Workflow Automation?</h2><p>A survey conducted by Zapier revealed that 94% of SMB workers find manually performing repetitive tasks to be highly time-consuming. Furthermore, 90% of knowledge workers reported that workflow automation enhances their job, while 66% said it significantly increased their productivity.</p><p>Hence, workflow automation systems can be effectively utilized by every department in an organization, including finance, operations, sales, human resources, and marketing. These systems automate monotonous tasks and eliminate the need for manual decision-making.</p><h2>Conclusion</h2><p>As technology continues to advance, workflow automation is poised to grow and evolve. It is essential to develop a deep understanding of workflows and streamline them with insights into operational processes to shape effective business plans. This approach can enhance workflows, create a seamless working culture between remote work and hybrid models, and foster teamwork and innovation.</p>

"…manual workflows are time-consuming, prone to errors, and costly. This obstacle can be overcome with workflow automation..."

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Contextual advertising or SEO optimization: what’s better?

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