KeYou: dating platform for LGBTQ+ youth

11 April 2023
KeYou: dating platform for LGBTQ+ youth

Project overview

KeYou is a datertainment platform. The initial task was to create a UX/UI design for a Live-streaming platform (mobile app) that combines social online entertainment and dating for LGBTQ+ members younger than 28 years old.

The main challenge was to unite in one project a live streaming part (solo live streams, group video chats, etc) and a dating part (chat module, video dates, etc).

Finally, we found a solution where users can easily use two separate parts – the dating part and the live streaming part respectively. Eventually, we got a datertainment (dating+entertainment) concept that came to fruition as a completed and launched product.


What we delivered

  • Conducted in-depth customer development
  • Developed new efficient market positioning for the US market
  • Designed and developed user-friendly and hooking iOS and Android mobile apps
  • Designed and developed a cool new Laravel website for the app
  • Revamped SEO to 15000 unique organic visits per month
  • Launched targeted Facebook Ads campaign for the iOS app - 8000 sign-ups per month
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For $3k+work budgets:
  • Product audit
  • Customer & market audit
  • Competitive audit
  • Sales and ads channels audit
  • Business model audit
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