LOFT (aka Denim): international dating app

11 April 2023
LOFT (aka Denim): international dating app

Project overview

LOFT (or Denim on select markets) is a matchmaking platform for international dating. Now the project is known as Demie.  The product was localized for 10+ markets, including the US, UK, Netherlands, Eastern Europe, and Far East (China, Japan & South Korea).

We’ve been involved in this project from day one and took part in every stage of project development from initial research on the idea of the product to 1M+ sign-ups.


What we delivered

  • Designed brand identity & guidelines
  • Designed and developed user-friendly and hooking iOS and Android mobile apps
  • Designed and developed a cool new Laravel website for the app
  • Launched ASO campaign
  • Launched targeted Facebook Ads campaign for the iOS app (4000 sign ups per month)
  • 1M+ sign-ups in total (iOS & Android)
  • Launched Google Ads campaign
  • Conducted in-depth customer development
  • Developed new efficient market positioning (Russia & Ukraine for female audience and the US, UK & Canada for males respectively)
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For $3k+work budgets:
  • Product audit
  • Customer & market audit
  • Competitive audit
  • Sales and ads channels audit
  • Business model audit
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