Interweave

Consulting framework by H-N-H

  • BRANDING
  • CUST DEV
  • PRODUCT
  • DESIGN
  • ANALYTICS
  • TRAFFIC
  • SEO
  • MARKET RESEARCH
  • AUTOMATION
  • CONTENT MARKETING

Project overview

Interweave® is a brand communications framework from Moscow-based enterprise marketing consultancy Hacker-n-Hustler.

We received the upper-level task from founders who wanted to check the waters with their new framework. They were unsure whether it is possible to sell a complex consulting product like this to their existing clients (tech enterprises), which commanded a lot of change to already employed processes and narratives inside client companies.

We rolled up our sleeves and after 4 months of fieldwork came up with data-proven solutions to rearrange the product, unveiled additional niches to look for target customers, and proposed some useful tweaks to the product.

What we delivered

• Conducted customer development on client needs and current acquisition practices.
• Pivoted market positioning.
• Advised & helped implement improvements to the product (upgraded services and bundles based on freshly discovered customer segments and their services acquisition practices).
• Developed efficient positioning for the product in 2 languages.
• Developed a new pricing policy.
• Designed brand identity.
• Designed and developed product website from start to finish (for INTERWEAVE®).
HNH Identity.pngHNH Website.png
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