KeYou

Datertainment platform for LQBTQ+ youth

  • BRANDING
  • CUST DEV
  • PRODUCT
  • DESIGN
  • ANALYTICS
  • TRAFFIC
  • ASO
  • MARKET RESEARCH
  • AUTOMATION
  • CONTENT MARKETING

Project overview

KeYou is a datertainment platform.

The initial task was to create a UX/UI design for a Live-streaming platform (mobile app) that combines social online entertainment and dating for LGBTQ+ members younger than 28 years old. 

The main challenge was to unite in one project a live streaming part (solo live streams, group video chats, etc) and a dating part (chat module, video dates, etc).

Finally, we found a solution where users can easily use two separate parts – the dating part and the live streaming part respectively. Eventually, we got a datertainment (dating+entertainment) concept that came to fruition as a completed and launched product.

What we delivered

• Conducted in-depth customer development.
• Developed new efficient market positioning for the US market.
• Designed and developed user-friendly and hooking iOS and Android mobile apps.
• Designed and developed a cool new Laravel website for the app.
• Revamped SEO to 15000 unique organic visits per month.
• Launched targeted ads campaign for the iOS app (via Facebook Ads) - 8000 sign-ups per month.
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