Datertainment platform for LQBTQ+ youth
KeYou is a datertainment platform. The initial task was to create a UX/UI design for a Live-streaming platform (mobile app) that combines social online entertainment and dating for LGBTQ+ members younger than 28 years old. The main challenge was to unite in one project a live streaming part (solo live streams, group video chats, etc) and a dating part (chat module, video dates, etc). Finally, we found a solution where users can easily use two separate parts – the dating part and the live streaming part respectively. Eventually, we got a datertainment (dating+entertainment) concept that came to fruition as a completed and launched product.
What we delivered
• Conducted in-depth customer development. • Developed new efficient market positioning for the US market. • Designed and developed user-friendly and hooking iOS and Android mobile apps. • Designed and developed a cool new Laravel website for the app. • Revamped SEO to 15000 unique organic visits per month. • Launched targeted ads campaign for the iOS app (via Facebook Ads) - 8000 sign-ups per month.