Earth-conscious property development project in Sumbawa
Matahari Hills is a property development project almost 300 Ha in size located in Scar Reef, West Sumbawa. We were invited at an early stage of product concept formation and after several months of picking and tuning we came from a generic land banking offer to a charming model of the city of the future that is attractive for bigger development partners and direct land buyers alike. Now the project founders implement our discoveries to complete the steps of the roadmap we delivered, now with more efficient partnerships, clearer vision and a better offer for their later-stage investors and buyers.
What we delivered
• Conducted in-depth customer development. • Developed new efficient market positioning. • Designed brand identity & guidelines. • Designed all the marketing materials for both investors and land buyers. • Designed and developed customer acquisition strategy spread across multiple touchpoints. • Launched targeted ads campaign (FB/Instagram). • Launched Google Ads campaign.