<h2>Company goals &nbsp;and &nbsp;overview of the result</h2><p>Initially, the task was to test the audience's interest in the product in the U.S. market. Google contextual advertising was chosen as the fastest and most accessible tool for testing such hypotheses.&nbsp;<br>&nbsp;In order for the results of hypothesis testing to be as relevant as possible, it was necessary to set up an analytics system and build the right user-flow.</p><p><strong>Goal: </strong>to check the demand for the product in the U.S.</p><h3><meta charset="utf-8"><span style="white-space:pre-wrap;">What we are to do for the goal</span></h3><ul><li><meta charset="utf-8"><span style="white-space:pre-wrap;">Project planning and main strategy formation</span></li><li><span style="white-space:pre-wrap;">Implementation of analytics of Google, Facebook Pixel, Linkedin</span></li><li><span style="white-space:pre-wrap;">The website’s integration set up with Notion (CRM), MailChimp, Calendly</span></li><li><span style="white-space:pre-wrap;">Creating and managing ad campaigns in Google Ads</span></li><li><span style="white-space:pre-wrap;">Results analysis and Google ads budget optimization</span></li></ul><p>&nbsp;</p><h2><span style="white-space:pre-wrap;">Delivery package</span></h2><h3><span style="white-space:pre-wrap;">Stage 1: Strategies</span></h3><p><span style="white-space:pre-wrap;">We conducted an initial communication with the company's decision-makers, defined the project’s milestones, forecasted the impact and defined &nbsp;the implementation terms. Then we gathered the necessary materials &nbsp;for the launch of the advertising company, identified the target audience, their "pains" and "benefits". Formulated an offer for the end client.</span></p><p>&nbsp;</p><h3><span style="white-space:pre-wrap;">Stage 2: Implementation of analytics systems</span></h3><p><span style="white-space:pre-wrap;">As a result we do audits of all the existing analytics systems, &nbsp;write a Terms of Reference to implement Google Analytics, Facebook Pixel &nbsp;and LinkedIn analytics systems and run tests to make regulations to the scripts and UTM-tags.</span></p><p>&nbsp;</p><h3><span style="white-space:pre-wrap;">Stage 3: Website integrations</span></h3><p><span style="white-space:pre-wrap;"><strong>Task:</strong> we need to create a minimal viable system for receiving and initial processing of an application for a startup. &nbsp; Suggested scenario for the system: </span></p><ol><li><span style="white-space:pre-wrap;">A user fills out a form on the website</span></li><li><span style="white-space:pre-wrap;">The information from the request is sent to Notion as a "New lead" with</span><ol><li><span style="white-space:pre-wrap;">the request type</span></li><li><span style="white-space:pre-wrap;">the user's email, and</span></li><li><span style="white-space:pre-wrap;">UTM tags</span></li></ol></li><li><span style="white-space:pre-wrap;">The information from Notion is sent to MailChimp with the distribution of users into groups based on the type of request</span></li><li><span style="white-space:pre-wrap;">A welcome-email based on the request type is sent through Mailchimp Customer Journey</span></li><li><span style="white-space:pre-wrap;">After the user fills out the request on the website, a pop-up window with the option to book a time to meet in Calendly is displayed</span></li><li><span style="white-space:pre-wrap;">If the user books a time for an appointment, change in its status to "First contact" should be made.</span></li></ol><p><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/609276c1308015ab8464ceb29ff9b26c.png" alt="modelplace-integrationschema.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/c4fe9bc6a135f408e0f4ef25b4a9646f.png 152w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/c73aebd14723e1986f35d58e32fd673c.png 487w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/a77c17e98e31d2c8080a69b592e580ef.png 731w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/d193a2af56f2136a3d045b62d32cafed.png 974w," sizes="100vw" width="974px"></p><p><strong>Solution:</strong> The backend has its own API, so it was immediately decided to use Make’s webhook functionality, which is the easiest and most stable option.</p><p>We chose Slack as the error reporting system because the team uses it for duplicating requests from lead forms among other things.</p><p>&nbsp;</p><p>Step by step (the steps correspond to the items from the integration scheme):</p><ol><li>API module fetches data from the lead form</li><li>API module sends POST request with received data to Make’s webhook</li><li>Webhook sends the data to Notion API<ol><li>If an error occurs at step 3, the information about the data transfer is sent to Slack with error type and description</li></ol></li><li>Notion API distributes received information into specified fields in a required workspace</li><li>Webhook sends received information to Email Sending Service (ESS) API<ol><li>If an error occurs at step 5, the information about data transfer is sent to Slack with the error type and description</li></ol></li><li>ESS API distributes the received information to the specified fields of the required audience</li><li>Make receives the information about the booking after the user books the time</li><li>Make sends the information about time reservation to Notion</li><li>If the user with that email is found in the Notion database, booking time information is added to the user's card<ol><li>If an error occurs during data transfer, the information about the error is sent to Slack. (this functionality was implemented after the integration scheme was drawn, so it is not there)</li></ol></li><li>If the lead was found and the booking time was successfully added to their card, changes in the status of the lead are made from "New lead" to "First contact".</li></ol><h3>Stage 4: Creating and managing advertising campaigns</h3><p>We developed a promotional campaign in Google Ads, gathered the semantic core and cleaned it from junk queries. Then we launched the ad campaigns for the search engine and redistributed the budget. Following the writing &nbsp;of a ToR for drawing banners and finally we tracked first results and provided a report with all the information needed for transparency purposes  to the customer.</p><h3>Stage 5: Results analysis and optimization</h3><p><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/6feed0b4d9ae0439473d8b52143c7077.png" alt="modelplace-semanticstable.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/5d5e0d9fa6d0e18ac1ee77e92f4cf0b5.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/cc12dc51318e309179969b8102038d26.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/edfdb8922395aa83ad991e3ae383b646.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/bd31d1fa1bcc862b8ef03695622965ca.png 1000w," sizes="100vw" width="1000px"></p>

Launch of Google Ads advertising campaigns, automation of basic business processes, user-flow building.

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Modelplace

<h2><strong>Project goals and results overview</strong></h2><p>The work was aimed at creating a concept where a plot of 10 acres was sold for more than $30000. This required assessing the current state and prospects of the market, the potential of location and demand, the nearest competitors and their market offers. It was necessary to draw up portraits of potential buyers and find unique, competitive advantages where land plots are sold in terms acceptable for investors and at a price stated in the first proposal. The concept of the project should have been developed based on the analysis of the current situation and understanding of the preferences of real estate buyers.<br>We achieved set goals by creating a landing page, doing customer research, launching ads campaigns and optimizing them, along with setting up request funnels and analytics. We analyzed the competitive market environment of a plot and successful projects for optimal site planning to bring the concept of Matahari Hills to life.</p><ol><li>We assessed the achievability of objectives based on the analysis of the market environment and drew conclusions regarding territorial development and promotion.&nbsp;</li><li>We summarized the results of the industry’s best practices analysis based on the stated hypotheses.&nbsp;</li><li>Target audience of plot buyers and their portraits from different segments were described.&nbsp;</li><li>Then we provided the results of the demand analysis with a focus on future developments.&nbsp;</li><li>Finally, we brought the concept of the project Matahari Hills and hypotheses for the terms of reference for the implementation of infrastructure facilities and the optimal draft master plan.<br>&nbsp;</li></ol><h2><meta charset="utf-8">What we are to do for goal</h2><ul><li><meta charset="utf-8"><span style="white-space:pre-wrap;">Project planning and formation of the main strategic message&nbsp;</span></li><li><meta charset="utf-8"><span style="white-space:pre-wrap;">Landing page and brand-book development</span></li><li><meta charset="utf-8"><span style="white-space:pre-wrap;">Setting up application funnels and analytics</span></li><li><meta charset="utf-8"><span style="white-space:pre-wrap;">Creating presentations and paper marketing materials for investors</span></li><li><meta charset="utf-8"><span style="white-space:pre-wrap;">Google Ads and Facebook Ads - creating/managing advertising campaigns</span></li></ul><h3><span style="white-space:pre-wrap;">Stage 1: </span><meta charset="utf-8"><span style="white-space:pre-wrap;">Project planning and the main strategic message formation</span></h3><p><span style="white-space:pre-wrap;">We had initial communication with company’s decision-makers. We gathered all required materials and defined main stages of the project. Then we identified target audience. We developed strategic communication with main positioning, slogans and Unique Selling Proposition (USP). As the last step of this stage, we formulated an offer for the end client.</span></p><h3><span style="white-space:pre-wrap;">Stage 2: Landing page and brand-book development</span></h3><p><span style="white-space:pre-wrap;">We worked on landing page development. We did the copywriting, prototyping, design-concept and adaptive layout. Testing on various devices and bug-fixing was delivered.</span></p><figure class="image"><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/ea53b8ba4360b7325aa7e65db265c76c.png" alt="Frame 773.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/a85eb2ac924ae76209368fd24025505b.png 124w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/4b34a98c3a21625862caa388ab521cfa.png 398w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/b9a55f2871ac79e5bd3a0d962147c252.png 597w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/79e3fb5739b74a4533ae52db41c03f16.png 795w," sizes="100vw" width="795px"></figure><h3>Stage 3: <meta charset="utf-8"><span style="white-space:pre-wrap;">Setting up application funnels and analytics</span></h3><p>We used Notion-based CRM system for more convenient work with incoming leads. Google Tag Manager was used to track the event of sending requests to potential contacts who came from advertising.</p><p><strong>Task</strong>: we need to create a minimal viable system for receiving and initial processing of an application.<br>Suggested scenario for the system:</p><ol><li>A user fills out a form on the website</li><li>The information from the request is sent to Notion as a "New lead" with<ul><li>name</li><li>phone number</li><li>the user's email, and</li><li>UTM (Urchin Tracking Module)</li></ul></li></ol><p><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/4d9cfef4dc1497f3d3333e446839c2d1.png" alt="mataharihills_inegrationscenario.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/67e2b5a2c500f3b97591ea9bb26cbfad.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/675bc9d9ba7b8e5ae700c2e5017dc1e4.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/e6cc0b3e5473d7a4a2b7612f05ea29ea.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/beb1f44ee50a2fad09330c184bf3d00a.png 1000w," sizes="100vw" width="1000px"></p><p><strong>Solution</strong>: The backend has its own API, so it was immediately decided to use Make’s webhook functionality, which is the easiest and most stable option.</p><p>Step by step:</p><ul><li>API module fetches data from the lead form</li><li>API module sends POST-request with received data to Make’s webhook</li><li>Webhook sends the data to Notion API</li><li>Notion API distributes received information into specified fields in a required workspace.</li></ul><h3>Stage 4: <meta charset="utf-8"><span style="white-space:pre-wrap;">Creating presentations and paper marketing materials for investors</span></h3><p><span style="white-space:pre-wrap;">Presentations for investors were developed based on the design code and the landing page, which were developed earlier.</span></p><figure class="image"><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/b855af595faa2834c9e0a3967b9adb55.png" alt="Frame 783.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/8905ac8ca0a7f77ec0a29d3db672ba01.png 95w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/e334aa2cf61d0f3b7dfc3caec93afa26.png 303w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/37b0b2af14ee001eae5e8eec5b4e2b29.png 455w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/80e755a622d3e9b47ee53430d08f26b7.png 607w," sizes="100vw" width="607px"></figure><h3>Stage 5.1: Facebook Ads - creating/managing advertising campaigns</h3><p><strong>Strategy for Facebook:</strong></p><p>We segmented audience and messages into 2 types: &nbsp;- Foreigners from Bali-Lombok-Sumbawa locale interested in investment and real estate.<br>- English speakers in Jakarta and Surabaya interested in investment and real estate.<br>- Indonesian speakers in Jakarta and Surabaya interested in investment and real estate.</p><p>For each segment, 2 video ads were made for A/B testing. &nbsp;For each segment we did 2 types of ads - WhatsApp and Website</p><figure class="image"><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/f016aa1909afeaa260344a8ccd837af6.png" alt="mataharihills_facebookads.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/0aaa813858613ccd63cb937d038af7fa.png 238w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/52bc33ac61ecef6a452da2cdf1ded2cd.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/e1472ef2b14d756727951c83dadf18db.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/12982725147d7386054ddd6899cfa881.png 1000w," sizes="100vw" width="1000px"></figure><p><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/5aebb6abb5433338541792b14cfa3c4e.png" alt="mataharihills_facebookads2.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/1afb4de751e64e624c73d6825fd6e9fe.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/ce77dfc2a0f6d7b9db7d64b895b9356b.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/a4e0ac7e63d2e10038e4cf578e1532f1.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/7e620917c068d8df9f20fa11c464e9a4.png 1000w," sizes="100vw" width="1000px"></p><h3>Stage 5.2: Google Ads - creating/managing advertising campaigns</h3><p><strong>Strategy for Google:</strong></p><p>We segmented keywords and messages into 3 types: </p><ul><li>those who <strong><u>want to buy</u></strong></li><li>those who <strong><u>want to invest</u></strong></li><li>those who are <strong><u>interested in the price</u></strong></li></ul><p>- English speakers located in Bali-Lombok-Sumbawa locale, <br>- English speakers outside the islands but within Indonesia.</p><p>For each segment, 4 text ads were made for A/B testing</p><p><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/6eead4a071e6025e7be5deec7c2955e5.png" alt="mataharihills_googleads.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/67554c5e9f62a7ad0577348c23e57938.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/aa3088a903689d1b523065ef2da052e1.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/6fc5c203273eef1eddd413399ce475c9.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/4aecc7f0fda5754b64f3d60f91d343ca.png 1000w," sizes="100vw" width="1000px"><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/4d6a9490ca0caa0b1b455e24d25303a3.png" alt="mataharihills_googleads2.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/8e583f8e5b9719c554d0ec9d0b2e014f.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/19726245fc72e5f1accb358314bdf312.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/787ecb258430991e16ccf4f42c472ad9.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/cffeb56a3b818ecd57064b1be22a6763.png 1000w," sizes="100vw" width="1000px"></p><h2>Results interpretation</h2><p><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/b474ea0761e1335f563509907954281d.png" alt="mataharihills-result_interpretation.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/d057946f6f6ebfe789a01905227b7024.png 242w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/92110e0d643a8001ad5e2c14dc8b7606.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/22c812f6bfbaff7012761cde27547ea2.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/a3999c42808822d5a022fb50d5b7e633.png 1000w," sizes="100vw" width="1000px"></p>

Conducting in-depth customer research, designing brand identity, developing customer acquisition strategy as well as launching ads campaigns. Learn more. 

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Matahari Hills

<h2>Project overview</h2><p>LOFT (or Denim on select markets) is a matchmaking platform for international dating. Now the project is known as Demie. &nbsp;The product was localized for 10+ markets, including the US, UK, Netherlands, Eastern Europe, and Far East (China, Japan &amp; South Korea).</p><p>We’ve been involved in this project from day one and took part in every stage of project development from initial research on the idea of the product to 1M+ sign-ups.</p><p>&nbsp;</p><h2>What we delivered</h2><ul><li>Designed brand identity &amp; guidelines</li><li>Designed and developed user-friendly and hooking iOS and Android mobile apps</li><li>Designed and developed a cool new Laravel website for the app</li><li>Launched ASO campaign</li><li>Launched targeted Facebook Ads campaign for the iOS app (4000 sign ups per month)</li><li>1M+ sign-ups in total (iOS &amp; Android)</li><li>Launched Google Ads campaign</li><li>Conducted in-depth customer development</li><li>Developed new efficient market positioning (Russia &amp; Ukraine for female audience and the US, UK &amp; Canada for males respectively)</li></ul><figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/89e65107ccc5b5f9122956b92d2606e9.png" alt="screenshot_5_h 1.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/ba446094c033db42684f39c2f54a9a6b.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/45462790469771eec89d2a98eeb4225c.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/5c6ba816e2e495a502f884c869844b9b.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/fa52d3da8a180d48ea8712f44feb4f2b.png 1000w," sizes="100vw" width="1000px"></figure></td><td><figure class="image"><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/cb3daf27eb6d30b372fd0eb06c70b555.png" alt="screenshot_4_h 1.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/f7ea8b5bb3e93d88e983e8118e0f831f.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/80c48db1fbd39429a55aa6d86d8a3d97.png 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src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/b971b0c1ba282c05cc0bc45c4892829c.png" alt="iPhone 12 Graphite Pro Top View Mockup.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/858cf1657969ff71d21fea81b4aef005.png 81w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/07ab9979e21e1da46ff11f0d1017f584.png 259w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/cf66d69a58027f72fa54b2acf5402d60.png 389w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/2040cbd9190a8c0df29511dfa73bb0b4.png 518w," sizes="100vw" width="518px"></figure></td><td><figure class="image image_resized" style="width:75%;"><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/8fc6afbea785cd78de02b74bca253391.png" alt="screenshot_1_h-4 1.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/3b12a210819c92f1e6be16b4d2f1047f.png 77w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/96589435e1b665a5ef5961af83bc66ab.png 248w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/2906f62910414763705a2241d3ba3cb3.png 371w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/cae129d2b2f314c9fcf0842293994298.png 495w," sizes="100vw" width="495px"></figure></td><td><figure class="image image_resized" style="width:75%;"><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/932c854d622698936497cedb406b9bfb.png" alt="screenshot_1_h-3 1.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/64944c5060861723599720f8835ea430.png 77w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/5917715265e5cf3b687aa40f0204c30d.png 248w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/e07a9326f805a4c46c7257892319062c.png 372w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/b1869e4fe0ad26ac9cab29b5d744869c.png 497w," sizes="100vw" width="497px"></figure></td><td><figure class="image image_resized" style="width:75%;"><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/b820fb19ba5e90ab9ebfd9cf347119cd.png" alt="screenshot_1_h-2 1.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/5f018ad4b457359c7b88640087a019a2.png 77w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/6809d538323aa9eac7fcb7d266bc7b42.png 247w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/9e3ea9df54e82b3699eb2b9b6e07e832.png 371w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/238b919bd7d63ef1493f44c1cdb94341.png 494w," sizes="100vw" width="494px"></figure></td></tr></tbody></table></figure><p>&nbsp;</p>

Designing brand guidelines, developing user-friendly iOS and Android mobile apps along with the website, launching targeted ads campaigns.

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LOFT (aka Denim): international dating app

<h2>Project overview</h2><p>Togezzer is your virtual COO: a tool to keep things in your company going. It is a digital workplace for everyone in your company.</p><p>All employees can communicate in chats, collaborate on tasks, track processes and organize towards the company goals. We did a good part of marketing for the launch and it resulted in numerous insights that lit the way for further product development.</p><p>&nbsp;</p><h2>What we delivered</h2><ul><li>Developed an identity pack: naming, logo, web identity, and case study template</li><li>Conducted customer development on client needs</li><li>Conducted in-depth analysis of 60 competitors from 100 countries</li><li>Developed onboarding for mobile app&amp; the web version of the store</li><li>Integrated Appsflyer, Google Firebase, Google Analytics (w/multiple goals and events)</li><li>Launched targeted ads campaign via Facebook Ads</li><li>Developed efficient positioning for the product in 2 languages</li></ul><p><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/5f4444d14b4287bb9e9ec01bbacc0db1.png" alt="Togezzer Mobile Screens  1.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/c7c73b5ff55f1662c7fd1c9d093641dd.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/5442431d90624e4c36747ba9af474d9a.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/462890f778d596d56e5ccf3a54b51883.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/539b54530c4759bf624803d788003485.png 1000w," sizes="100vw" width="1000px"></p>

Launching ads campaigns, developing a full identity pack, conducting customer research and in-depth analysis of competitors, integrating analytics tools.

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Togezzer: digital workplace for companies

<p>The client came with the task to develop a corporate website, which in addition to brand communication should include a bunch of landing pages to sell properties, a convenient CMS with the ability to quickly add and edit pages, as well as optimization for search engines. The next step was to set up the analytics, think up and render the advertising assets and launch the traffic in FB targeting and Google Paid Search.</p><p>In this case study we will analyze how our goal-setting evolved during the project and what results we achieved.</p><p><strong>We started by processing a brief. It included:</strong></p><ol><li>Main page, which would have collected previews of all sections of the site and communication of the main meanings behind the Alex Villas brand.</li><li>Individual pages for 3 departments (construction, agency, management)</li><li>A template page of the object for sale.</li><li>CMS that allows the site to load quickly with the ability to edit on the run.</li></ol><p>After agreeing on the wireframes and copy, we proceeded to render the design concept according to the guidebook provided by the client. This is a voluminous document that takes into account all possible ways and formats of brand communication. It turned out that at the previous stage, there were so many nuances, which should be taken into account in such a diversified company, that the developers of the brand guide forgot that the majority of current clients speak Eastern European languages and read in Cyrillic letters.</p><p>To solve this problem, fonts had to be re-approved, this time exclusively for web use. From the original 12 font pairs, 2 of the best contenders were chosen, among which a combination of Roboto Condensed for header styles and Roboto for paragraphs won. These basic fonts fitted perfectly into the general principles of the identity without losing a bit of their overall look &amp; feel.</p><p>Further in the process, another interesting event happened: the sales department for the primary properties wanted to keep their webpage for the current selling complex, which at that time showed a decent conversion rate. We transferred it to the common website styles, now it is much more similar to the other pages.</p><p>At the same time, there were new business lines for the company: during the approval of layouts, furniture, glazing, and concrete production were launched. Separate landing pages and dedicated traffic campaigns are now being prepared for each of them.</p><p>The first iteration was completed in February. Next, we put together a list of accumulated adjustments and went to the second iteration. Here's what we implemented during that time:</p><ul><li>3D Tours;</li><li>Blog;</li><li>Design and layout changes;</li><li>Copywriting changes in two languages (ENG, RUS);</li><li>Localization in a third language (UKR);</li><li>Analytics;</li><li>Integration with CRM.</li></ul><p>At the time of writing the case study, we have completed the following <strong>list of works:</strong></p><ul><li>website development: engineering, design, copywriting (3 languages), layout, adaptation to CMS;</li><li>analytics;</li><li>development of competitive strategies for targeting and contextual advertising;</li><li>setting up advertising campaigns Facebook/Instagram;</li><li>setting up advertising campaigns on Google;</li><li>integration of the traffic system with the client's internal stack.</li></ul><p>This project is under regular iterative revision, which is natural for such a large and multifaceted company as Alex Villas. We are happy to be involved in what they do and contribute to the final result.</p>

Project for one of Bali's most productive real estate developers, AlexVillas Group.

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AlexVillas Group

<h2>Project overview</h2><p>KeYou is a datertainment platform. The initial task was to create a UX/UI design for a Live-streaming platform (mobile app) that combines social online entertainment and dating for LGBTQ+ members younger than 28 years old.</p><p>The main challenge was to unite in one project a live streaming part (solo live streams, group video chats, etc) and a dating part (chat module, video dates, etc).</p><p>Finally, we found a solution where users can easily use two separate parts – the dating part and the live streaming part respectively. Eventually, we got a datertainment (dating+entertainment) concept that came to fruition as a completed and launched product.</p><p>&nbsp;</p><h2>What we delivered</h2><ul><li>Conducted in-depth customer development</li><li>Developed new efficient market positioning for the US market</li><li>Designed and developed user-friendly and hooking iOS and Android mobile apps</li><li>Designed and developed a cool new Laravel website for the app</li><li>Revamped SEO to 15000 unique organic visits per month</li><li>Launched targeted Facebook Ads campaign for the iOS app - 8000 sign-ups per month</li></ul><figure class="table"><table><tbody><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/488fa7fcbce288e07f179c80965a48e9.png" alt="frame 1.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/366fd46ccff862c80860d15cebebe643.png 88w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/98f168e8751d2eabf19bedfec3da864a.png 281w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/52ceefce54273855b814206e51c3576b.png 422w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/0d1695ea35dc0bdee5b8283a85bd27aa.png 563w," sizes="100vw" width="563px"></td><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/f88b5691882aa3e49779615d0d9b5cfa.png" alt="notifications-2 1.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/fd209be677c08bbb2de70e6db7998c4c.png 53w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/7d3c2c7c6225e29ca6961a0c3be2db0c.png 171w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/6332546a7af154fa1115d92965e136eb.png 256w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/bf0fcfab127a3e878ee6ae7c45d3c379.png 342w," sizes="100vw" width="342px"></td><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/78b8985aea926f20f81b98ba5beea3cd.png" alt="photo_2022-01-28_19-13-29 1.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/8284f68be5ead3e36dd312b6de528601.png 68w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/b5c70773f9b69fc7a8061c64cb7f3d7b.png 219w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/d08116f1fc8402f8f0424727f34cdbb9.png 329w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/1c21bd78a8ee42b9569dd5c1ed1205c9.png 438w," sizes="100vw" width="438px"></td></tr></tbody></table></figure>

Designing hooking iOS and Android apps along with the website, launching targeted ads campaigns

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KeYou: dating platform for LGBTQ+ youth

<h2>&nbsp;</h2><h2><strong>Project goals and results overview</strong></h2><p>We were entrusted with a high-level task by the founders, which involved conducting an assessment of the feasibility of their newly developed framework. They harbored doubts regarding the potential marketability of their intricate consulting product to their existing client base, primarily composed of technology enterprises. This apprehension stemmed from the significant changes required in the established processes and narratives within these client organizations.</p><p>With utmost dedication, we immersed ourselves in the project, undertaking four months of meticulous fieldwork. Through a rigorous analysis of data, we formulated evidence-based solutions aimed at restructuring the product, identifying additional target customer segments, and proposing valuable enhancements. Our findings were underpinned by comprehensive research and empirical evidence.</p><p>The outcome of our endeavors resulted in a comprehensive set of recommendations, empowering the founders to optimize their product and refine their market strategy. By implementing our proposed adjustments, they stand to enhance the product's viability and gain a competitive edge in the marketplace.</p><p>&nbsp;</p><h2><meta charset="utf-8"><span style="white-space:pre-wrap;">What we delivered</span></h2><ul><li><meta charset="utf-8"><span style="white-space:pre-wrap;">Conducted customer development on client needs and current acquisition practices</span></li><li><span style="white-space:pre-wrap;">Pivoted market positioning</span></li><li><span style="white-space:pre-wrap;">Advised &amp; helped implement improvements to the product (upgraded services and bundles based on freshly discovered customer segments and their services acquisition practices)</span></li><li><span style="white-space:pre-wrap;">Developed efficient positioning for the product in 2 languages</span></li><li><span style="white-space:pre-wrap;">Developed a new pricing policy</span></li><li><span style="white-space:pre-wrap;">Designed brand identity</span></li><li><span style="white-space:pre-wrap;">Designed and developed product website from start to finish (for INTERWEAVE®).</span></li></ul><p>&nbsp;</p><figure class="table"><table><tbody><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/77a740ef8279b43106a4fe367f9a4e97.png" alt="Identity.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/c46bc0f177cc9624be5f7a737b71e066.png 216w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/71a02e23964ce161c3ea64d97d009a1b.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/39cdedd661412ed3d717a5075fe18040.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/d122b70a5a5253f4592480f9fbc1f97b.png 1000w," sizes="100vw" width="1000px"></td><td><blockquote><p><i>Brand Identity pack</i></p></blockquote></td></tr><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/7d678882311dd902565b06e317d65bbe.png" alt="Product overview.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/2102f18c36250b35426202cd418875f5.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/554ab8da4ab5fde38dabdc3f922fc504.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/afabb9bb608311a0e23781580eba1e1c.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/a247a91a43317c6c62072618b25297c9.png 1000w," sizes="100vw" width="1000px"></td><td><blockquote><p><i>Product overview (desktop)</i></p></blockquote></td></tr><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/de1e4156602b8e588afbbde447ce4fb5.png" alt="Website.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/bf2391e9d31a0086a723350850eb1375.png 209w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/577dd5ed690b92733294d86df7d56ca8.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/bb6270f73feae82d05c760e89cd53d05.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/6f844b51dcb79d2af1c8c1a5e3dddd9f.png 1000w," sizes="100vw" width="1000px"></td><td><blockquote><p><i>Product website screens</i></p></blockquote></td></tr><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/1345f2862a275dcba2184d1d1c54078a.png" alt="Menu Desktop.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/b107848cddc4dce057c45f0bb9874c6a.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/b51d8a10ae77dea00f6aa9cae0d7c823.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/21cafa25be8478f9886857a547bbd0c8.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/c37ac4d4c1ce5d144a0f0cbb6c6387d6.png 1000w," sizes="100vw" width="1000px"></td><td><blockquote><p><i>Menu (desktop)</i></p></blockquote></td></tr><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/b974bc85c98be8aa69bd8f0055174e03.png" alt="Desktop_Form.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/70bb724c00d6815fecc4b88b890627d9.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/869021db2b9de4d0b499b279468311d7.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/3b912ebd0b9d888c209fe06f976cc3e9.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/83b3a4582e83573dc657490222a84bb7.png 1000w," sizes="100vw" width="1000px"></td><td><blockquote><p><i>Contact form (desktop)</i></p></blockquote></td></tr><tr><td><img src="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/570769fbd8b43274059132394d834e58.png" alt="404.png" srcset="https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/43462c8ad7a62e73250a62774e0e4b42.png 245w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/ee4175caaff14645aff76c451574aff6.png 500w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/714ad05a47d8436cfeacd33d8625a498.png 750w,https://ltvcac-space.sgp1.cdn.digitaloceanspaces.com/9c571dbdffb4384585a127976e4b0f36.png 1000w," sizes="100vw" width="1000px"></td><td><blockquote><p><i>404 page (desktop)</i></p></blockquote></td></tr></tbody></table></figure><p>&nbsp;</p>

Interweave is a brand communications framework from Moscow-based enterprise marketing consultancy Hacker-n-Hustler.

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AlexVillas Group