Project overview
Togezzer is your virtual COO: a tool to keep things in your company going. It is a digital workplace for everyone in your company.
All employees can communicate in chats, collaborate on tasks, track processes and organize towards the company goals. We did a good part of marketing for the launch and it resulted in numerous insights that lit the way for further product development.
What we delivered
- Developed an identity pack: naming, logo, web identity, and case study template
- Conducted customer development on client needs
- Conducted in-depth analysis of 60 competitors from 100 countries
- Developed onboarding for mobile app& the web version of the store
- Integrated Appsflyer, Google Firebase, Google Analytics (w/multiple goals and events)
- Launched targeted ads campaign via Facebook Ads
- Developed efficient positioning for the product in 2 languages