App store optimization
Optimize your mobile app to get more installations from the App Store and Google Play
15+
YEARS OF EXPERIENCE
2.5M+
USERS ACQUIRED
$11M+
REVENUE GENERATED
SEARCH ENGINE
OPTIMIZATION
FOR YOUR
APPLICATION
Why does your company need
App Store Optimization?
The number of apps on Google Play and the App Store has exceeded 3 million, so reaching the top is not easy.
The application needs regular optimization, attracting new users and retaining old ones.
Efficient optimization relies on working on every element of the app store page. It should be performed on a regular basis - once every quarter or half a year. Therefore, you receive more installations with a lower CPI.
Mobile Games
E-Commerce Mobile Apps
Dating Mobile Apps
B2B & SaaS Mobile Apps
Fintech Mobile Apps
Main benefits
of your app
store
optimization
Gaining impression-to-install conversions.
Users get to the app page from all sorts of sources: search, charts, picks, ads, or a direct link, but it‘s not enough to bring the user to the page, you still need to "lead" them to install the app.
Raising app visibility in the store:
Comprehensive work on its category in the AppStore and GooglePlay allows you to increase the position of the application in search results for targeted queries and increase the number of interested users.
App rating and visibility in the store:
The higher the rating, the more relevant the app is considered in the stores, and this is reflected in the app‘s position in search results.
80% of mobile users read at least one review before downloading the app. That is why it is very important to respond to reviews, thereby maintaining feedback.
Analysis and evaluation of current ASO as well as keyword positions and competitors analysis
Gathering semantics for each country and language
Title, sub-title/short description, full description, preparation of the promotional text
Preparation of metadata for additional localizations (if necessary)
We can do the metadata update ourselves or send you detailed instructions and train your team
WHAT WE DO TO MAKE YOUR ASO EFFECTIVE
how we PERFORM your app store optimization
Analysis and evaluation of current ASO and keyword positions
Competitive analysis
Collecting semantics for each geo
Title, sub-title/short description, full description, preparation of the promotional text
Preparation of metadata for additional localizations (if necessary)
A/B testing in the App Store and Google Play
Graphical analysis of metadata: evaluation, comparison with competitors, recommendations for improvement
Report on the frequency of updates and competitor activity
Rating and evaluation of feedback, suggestions for improvement
Introduction
1-2 day(s)Audit
1-3 day(s)Offered solution discussion
1-2 day(s)Solution implementation
4-7 daysTesting and looking the resoults
4-7 daysDelivery and presentation
1-2 daysHOW WE
AUTOMATE
YOUR
ROUTINE
TALK
- Product audit
- Customer & market audit
- Competitive audit