Mobile & Web Tracking

Tracking system setup services for your project

TRACKING
CLUSTER FOR
BUSINESSES

Why does your company need tracking?

Tracking report is your dashboard that shows where and how your business is flying.

Imagine you just got a seat on a jet plane. It’s time to take off and the pilot says:- Sorry, our GPS is broken so I’m going to navigate using stars.- WHAT?- Yeah, it’s okay. We might miss the right city but I’ll get us…somewhere.

The jet plane is your business. It can get you to the destination or it can crash.

  • Real Estate Website

    Real Estate Website

  • E-Commerce Website & Mobile Apps

    E-Commerce Website & Mobile Apps

  • Mobile Apps & Mobile Games

    Mobile Apps & Mobile Games

  • B2B & SaaS Website & Mobile Apps

    B2B & SaaS Website & Mobile Apps

  • Fintech Website & Mobile Apps

    Fintech Website & Mobile Apps

WHAT WE WORKED ON

MAIN QUESTIONS
ANSWERED BY
THE CORRECT
ANALYTICS

1

Product / Service data:

What feature should we implement first to get more money/traction?

How do we reduce user/client churn?

What should we do to improve our service value?

2

Marketing/Sales data:

Which channel did this client come from?

How do we reduce user/client churn?

What should we do to improve our service value?

YOUR
BUSINESS
WITH NO
TRACKING

  • No check icon

    No ad stats reporting

    Can’t see the Customer Acquisition Cost. Playing Russian Roulette with the budget

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    No user/client traction across the funnel and inside the product

    Not possible to work with ‘visitor -> client’ conversion rate. Delivering features in a ‘leap of faith’ mode: never know HOW new release impacts product

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    No Ad ROI / Ad revenue stats for the Ad networks

    Ad network can’t optimize itself. You get overpriced or low quality leads

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    No A/B testing tools on your app and/or website

    Can’t test which feature/text/picture/option works best. Need to release an update for every test

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    No retain/churn stats reporting

    Product/business decision making is slow and uncertain

YOUR
BUSINESS
WITH
TRACKING

  • Check icon

    Save more time

    Save ~20% of time for marketing, product and sales teams. No need to collect all data for a period. Everything your business needs to know is already on the table. Plus if you need to conduct A/B testing (and you do) - you save 1-4 weeks on each test.

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    Save ads budget

    Save ads budget, know Customer Acquisition Cost for each ad network/campaign/ad. Choose LTV-positive acquisition channels only.

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    Ad campaigns are automatically optimized for your business objectives

    Ad campaigns are automatically optimized for your business objectives All modern Ad networks like Facebook/Instagram/Google are designed to be self-optimized using automated customer analytics data. Ad networks are learning what kind of customers you need to attract.

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    Precise audiences

    Get audience insights every day. Use automatically generated similar audiences (Look-a-like) based on your best customers that came before.

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    Strategic planning

    Marketing, Sales, Production - teams now can make decisions based on analytics reports rather than using personal hyphotesis/experience.

WHAT THE WEBSITE
TRACKING FUNNEL
LOOKS LIKE

events

WHAT THE MOBILE APP
TRACKING FUNNEL
LOOKS LIKE

events

HOW WE
MAKE YOUR
TRACKING
EFFECTIVE

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    Analysis (1-4 days)

    We conduct a free analysis of your product, prepare analytics system, channels and business model. Then we elaborate, pitch and harmonize our offer with a roadmap. As a result, we sign a contract and begin doing our work.

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    Writing technical tasks (4-10 days)

    The data analyst and marketer writes the terms of reference for the developer and helps with the implementation process.

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    Settings in interfaces (1-4 days)

    Settings in the interfaces of analytics systems and the creation of the account structure. Creation of regulations for maintaining UTM tags and other nuances of maintaining.

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    Testing (1-4 days)

    We test tracking on different platforms to avoid possible breakdowns. After testing is passed, we conduct a demo of the work performed and transfer all the access.

OUR
TOOLKIT

Mobile analytics systems

Adjust, Appsflyer, Firebase, Facebook ADS SDK

Web analytics systems

Google Analytics , Facebook Pixel, Google Analytics eCommerce, Facebook Pixel Api

A/B testing tools

Google Optimize, Adapty, SplitMetrics

Data visualization systems

Google Data Studio, Mixpanel, Mixpanel, Custom PHP

LET'S
TALK

FREE!emojione monotone fire

For $3k+ work budgets:

  • Product audit
  • Customer & market audit
  • Competitive audit

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