Mobile & Web Tracking
Tracking system setup services for your project
TRACKING
CLUSTER FOR
BUSINESSES
Why does your company need tracking?
Tracking report is your dashboard that shows where and how your business is flying.
Imagine you just got a seat on a jet plane. It’s time to take off and the pilot says:- Sorry, our GPS is broken so I’m going to navigate using stars.- WHAT?- Yeah, it’s okay. We might miss the right city but I’ll get us…somewhere.
The jet plane is your business. It can get you to the destination or it can crash.
Real Estate Website
E-Commerce Website & Mobile Apps
Mobile Apps & Mobile Games
B2B & SaaS Website & Mobile Apps
Fintech Website & Mobile Apps
MAIN QUESTIONS
ANSWERED BY
THE CORRECT
ANALYTICS
Product / Service data:
What feature should we implement first to get more money/traction?
How do we reduce user/client churn?
What should we do to improve our service value?
Marketing/Sales data:
Which channel did this client come from?
How do we reduce user/client churn?
What should we do to improve our service value?
No ad stats reporting
Can’t see the Customer Acquisition Cost. Playing Russian Roulette with the budget
No user/client traction across the funnel and inside the product
Not possible to work with ‘visitor -> client’ conversion rate. Delivering features in a ‘leap of faith’ mode: never know HOW new release impacts product
No Ad ROI / Ad revenue stats for the Ad networks
Ad network can’t optimize itself. You get overpriced or low quality leads
No A/B testing tools on your app and/or website
Can’t test which feature/text/picture/option works best. Need to release an update for every test
No retain/churn stats reporting
Product/business decision making is slow and uncertain
YOUR
BUSINESS
WITH NO
TRACKING
YOUR
BUSINESS
WITH
TRACKING
Save more time
Save ~20% of time for marketing, product and sales teams. No need to collect all data for a period. Everything your business needs to know is already on the table. Plus if you need to conduct A/B testing (and you do) - you save 1-4 weeks on each test.
Save ads budget
Save ads budget, know Customer Acquisition Cost for each ad network/campaign/ad. Choose LTV-positive acquisition channels only.
Ad campaigns are automatically optimized for your business objectives
Ad campaigns are automatically optimized for your business objectives All modern Ad networks like Facebook/Instagram/Google are designed to be self-optimized using automated customer analytics data. Ad networks are learning what kind of customers you need to attract.
Precise audiences
Get audience insights every day. Use automatically generated similar audiences (Look-a-like) based on your best customers that came before.
Strategic planning
Marketing, Sales, Production - teams now can make decisions based on analytics reports rather than using personal hyphotesis/experience.
WHAT THE WEBSITE
TRACKING FUNNEL
LOOKS LIKE
WHAT THE MOBILE APP
TRACKING FUNNEL
LOOKS LIKE
Analysis (1-4 days)
We conduct a free analysis of your product, prepare analytics system, channels and business model. Then we elaborate, pitch and harmonize our offer with a roadmap. As a result, we sign a contract and begin doing our work.
Writing technical tasks (4-10 days)
The data analyst and marketer writes the terms of reference for the developer and helps with the implementation process.
Settings in interfaces (1-4 days)
Settings in the interfaces of analytics systems and the creation of the account structure. Creation of regulations for maintaining UTM tags and other nuances of maintaining.
Testing (1-4 days)
We test tracking on different platforms to avoid possible breakdowns. After testing is passed, we conduct a demo of the work performed and transfer all the access.
HOW WE
MAKE YOUR
TRACKING
EFFECTIVE
OUR
TOOLKIT
Mobile analytics systems
Adjust, Appsflyer, Firebase, Facebook ADS SDK
Web analytics systems
Google Analytics , Facebook Pixel, Google Analytics eCommerce, Facebook Pixel Api
A/B testing tools
Google Optimize, Adapty, SplitMetrics
Data visualization systems
Google Data Studio, Mixpanel, Mixpanel, Custom PHP
TALK
- Product audit
- Customer & market audit
- Competitive audit