Customer Research
Identify your customers needs with data-driven solutions
CUSTOMER
RESEARCH
FOR OPTIMAL
BUSINESS
DECISIONS
Why does your company need customer research?
To identify customer pains and eliminate barriers for boosting your revenue and achieving your business goals
To create a unique data-driven value proposition to attract your target audience
Misidentifying your customers’ pains or their priorities to perform JBTD results in your team working for weeks/months on problems that your customers aren’t willing to pay for, which is $xxx.xx spent in vain.
Real Estate Projects
E-Commerce Projects
Mobile Apps Projects
B2B & SaaS Projects
Fintech Projects
WHAT WE WORKED ON
Main benefits
of your
customer
research
Evaluation of ideas
Is it feasible and profitable?
What is the budget estimate to create MVP and launch sales?
Does it have scaling potential for other markets?
How to estimate your product value and attract first investors?
Enhancement of economy
How to boost revenue for existing products/services?
What is the budget estimate to create MVP and launch sales?
How to reduce CAC? (Customer Acquisition Cost)
What core features are required for a successful release?
How to reach stable ROI?
What is the optimal development strategy for the X market?
Expansion to new territories
How to minimize the risks of ineffective spending and avoid negative ROI?
How to build communication with the client?
What are the features your users need right now?
How can we increase sales/reduce CAC?
Product potential for different markets
You are getting the approximate CAC (customer acquisition cost) BEFORE creating any product
Cost-efficient solution: focus on what matters most
You understand customer needs based on stats and get the job done. Bonus: you save hundreds of hours for product development.
Detailed strategy and investment-ready hypothesis proof
We generate sample data for the profitable and transparent business model. Investors recognize all the benefits and provide funding.
USP for your customers: simple and clear
Ideal Client Profile (ICP). List of hot topics for SMM and SEO articles: identify customers pains and offer solutions. Strategic brand communication enabled.
What you are
getting after
the research?
how
we do
qualitative
research
STEP 1
QUALITATIVE RESEARCH
7-21 days
We brainstorm with your team to identify top audience pains and key clients problems.
Preparing open-ended questions for phone interviews.
We build a list of potential respondents and get your approval.
We process the results and refine the initial pains list.
All interviews are recorded and shared with you.
Phone interviews usually last 30-60 mins.
We never compensate the respondents to avoid biased responses.
STEP 2
QUANTITATIVE RESEARCH
14-21 days
We compile pain stories based on qualitative research results and present case studies where customers lost their money or got stuck with the development. Case studies are presented below in an intuitive way and can be easily grasped by general audiences
We design an online survey using typeform.com and incorporate pain stories in it. Respondents are suggested multiple-choice questions and should pick one that describes their case most accurately: - I miss opportunities or loose money due to X problem;- I had an X problem and solved it with Y - I didn't have an X problem, or it didn't bother me.
We design and produce your marketing materials, set up your Facebook page and Facebook Ads account and develop your advertising campaign.
We design and produce your marketing materials, set up your Facebook page and Facebook Ads account, and develop your advertising campaign.
We set up your Google Analytics account to track conversions from Facebook Ads and launch your advertising campaign.
We process survey results, extract stats and verify initial hypotheses.
how
we do
qualitative
research
How the final
rating of
customer pains
looks like
PROBLEM DISTRIBUTION
FOR TARGET AUDIENCE
Audience regularly lose money
and do not know how to solve it
Aware of the problem but do not consider
it necessary to solve it
This problem did not arise
Problem # 1
- 80%
- 5%
- 15%
Problem # 2
- 70%
- 20%
- 10%
Problem # 3
- 35%
- 35%
- 30%
CONCLUSIONS & RECOMMENDATIONS
TOP-3 customers pains (customers need a solution and are willing to pay for it).
Your Ideal Client Profile (ICP).
Hot leads ready to try your product upon its release.
Strategic product development recommendations.
WHAT WE
DELIVERED?
LET'S
TALK
For $3k+ work budgets:
- Product audit
- Customer & market audit
- Competitive audit